Whew, I’m finally back! I have been extremely busy with filling orders and life in general but I am back with a HUGE blog post today. I will be covering the second part of the 4 part series, How to start an Etsy shop and maintain a successful business Part 2, the upcoming black Friday sale, all new facebook avatars, paypal banners and more!
I know how time consuming it can be to set up an Etsy shop but I can hopefully ease that a little bit for you with part 2 of my blog series.
How to start an Etsy shop and maintain a successful business Part 2.
I am going to get down to basics and go through the steps of setting up an Etsy shop. It really is pretty painless although you may want to set aside some time, maybe a half an hour or more to really get things up and running.
1. Go to http://www.etsy.com and click on the register link at the top of the page.
2. Go through the form and create your Etsy account. You will need to have your shop name chosen although I am pretty sure Etsy has made it to where you can change it again, but only once.
3. Next, confirm your account by checking your e-mail and clicking on the link.
4. Once you click the link you will be taken back to Etsy. Now comes the fun and you can open your shop! Click on the link that says, open up a shop. Click the link on the left hand side that says, sell on Etsy. Once you do this you will be taken to another form to fill out(I know, lots of forms!) There is one more thing I want to point out. There is also a link underneath that says Etsy Success Newsletter. I would highly recommend choosing to sign up. These newsletters are always jam packed with tons of helpful tips, especially around the holiday’s when shops get busy.
5. Next comes your account information. You will need to have a credit card on file so that when your Etsy fees are due you can easily pay them. You will also have a chance during this set up to link your paypal account to your Etsy account.
6. Now that you have been verified you can start working on the main portion of your shop. Hover your mouse above where it says Your Account. Then when your options pop up choose public profile. This is where your customers will look when they want more information about you. This is also where you can upload your avatar. Be sure to save the changes when you are finished.
7. Now that you have filled out your profile page, it’s time to start on your shop information. In the upper right hand corner hover your mouse over where it says your account or your shop. Then click on info and appearance. Here you can upload your banner for your shop as well as make your shop announcement. The shop announcement is the information on the top of your shop and is a great place for displaying coupon codes. You will want to make sure you make a very descriptive message to buyer down at the bottom of the page. This is a little note that goes to the buyer of your item in an e-mail. You may want to include shipping times as well as turnaround times if your item is a handmade item. I would highly recommend linking your Etsy shop to facebook as well as Twitter if you have these accounts. It is really helpful because when you list a new item in your shop you can post it to your facebook page with the click of a button. It’s SO easy! This gets the word out to your fans that you have a new item in your shop.
8. You will see at the top of your page there are 5 tabs and they are equally important tabs. Click on the tab that says policies. Be sure to fill this out as clearly as you can because this will be your savior if anything happens to your items during shipping or elsewhere.
9. As I mentioned before, sellers can change their shop name, but only once. The next tab is for exactly that, changing your shop name. This is intended for those of us that signed up a long time ago and want to change the shop name(or those of use that just want a change:)
10. Lastly, I am going to go over the links on the left hand side. These are extremely important and will be your go to’s for site navigation. Under Items you will find
- Add New Item
- Currently for Sale
- Draft Listings
- Inactive Listings
- Expired Listings
- Featured Listings
These are all pretty self explanatory. Your Featured listings are 4 items you can choose to have featured at the top of your shop.
The next set of links is under Orders.
- Sold Orders -Sold orders tell you which items you have sold and you will be using this link a lot. You can renew your listings here as well. Shipping addresses and names can be found here too.
- Shop Stats – This is by far my favorite feature of Etsy. You can check your stats and see how many people have viewed your listings as well as what pages are the most popular. You can also see where all of your traffic is coming from. For example, if you tried out a new advertising company you can see if it was worth your time and cash. What I also like about this page is you can see which keywords are working the best for you in your listings.
- Reported Cases – These are non-delivery cases that have been reported. Usually you can work this out with the buyer.
The next links are your bill. You will be charged .20 for each listing as well as a 3% fee from Etsy. You can view all of your listings here as well as when they were listed.
The promote section is next and VERY important. Here you can find lots of ways to get those sales. I really like the new concept of search ads because even if you have a small budget, you can utilize this feature. Search ads start as low as $5.00 per week and only go as high as $25.00. I can tell you from experience that these ads do work, as long as you list often. The search ads help your items get viewed by placing them at the top of search pages. I also want to point out that if you do choose the $25.00 option you may not actually spend that much. I chose the $25.00 option and was only charged $13.00 because it is based on how many clicks/impressions you receive on your items.
Next are coupon codes and these are vital to any Etsy business. You can choose to use a percent off coupon or a free shipping coupon. You decide the coupon code and then post it in your shop, website, facebook(or anywhere else you’d like really!)
The next way to promote is the showcase and I would not recommend it unless you can get into the main slot(which is VERY difficult to do) I used the showcase a few times and it only made me one or two sales. I have tried to get into the main showcase but it is very hard and unless you have time to sit around and wait for it to open, it isn’t really worth your time. I would suggest the search ads over anything else.
You can use Etsy mini to add selected items to your blog or website. Simply choose how many items you would like as well as the size and Etsy will generate an html code for you to copy and paste.
I hope you all have enjoyed my novel on how to start your Etsy shop! I have been using Etsy for about 4 years now and I love knowing that I can share my knowledge of the site with all of you. I often get convo’s from customers telling me they are, “New at this whole Etsy thing” and I absolutely love helping them make their way through:)
Now, onto sales! I will be holding a black Friday sale as well as a cyber Monday sale. I will be announcing more on Thanksgiving day so be sure to check back for some fabulous goodies!
I know I have mentioned it in the past but I have to mention it again. I will be adding a made to match listing in my shop for paypal invoice banners. These are much smaller than regular banners and will need their own listing. I have had a lot of requests for them and I will be adding the listing very soon.
Have you seen those shops with the long facebook avatars? I just recently discovered them and I am in love! I love the fact that they are larger than regular avatars and you can include more information such as websites, photos and whatever you like really. I will also be selling these in my shop and I will also have the option to customize them with your products. I think it is really important to get those images on the banner because when a customer looks at your page, they will immediately be able to see exactly what you sell. I am still in the very beginning phases of this but I am SO excited to get started on them!
As always, my busy brain has been churning out new designs for shop sets and I will be releasing those before my big black Friday sale. There are at least 10 more sets being added and I will do my best to get a preview before the sale.
I know I mentioned this last time but I will be adding invitations on a small scale. With the holidays quickly approaching I don’t have as much time to sit down and design them but I am hoping to get at least 10 cards in my shop before Thanksgiving.
If you have made it this far, congrats! I know I wrote a huge blog full of information but hopefully you can now get that Etsy shop up and running!. Until next time,