I know, I know it’s not technically the new year yet but I am just super excited about it! I’ve got a lot of new things coming up in the new year that I am excited to share with you all. I’m sure some of you have heard that I am opening up a new shop…and yes, it is indeed true. I will continue with SRDS as my main shop but I will also have the new one on the side. And without further ado I would like to introduce….
My inspiration for this shop is my kids and my love of anything involving crafts. This shop won’t just be your regular craft shop. I’ve done a lot of research on Etsy and my this shop is pretty unique. I got the idea for Poppy Avenue Playhouse from daughter. She got out a piece of paper and crayons and said, “Mom, can you make me a menu?” She likes to use her play kitchen and pretend food a lot and I thought, I could make her a menu that looks real! So I got busy and we went through her play food and wrote all of the items down. Then I hopped onto the computer and here is what we came up with:
Then I thought, I haven’t seen anything like this on Etsy so maybe I could put these in a shop? I have a ton of ideas for menus so I’m excited to get going! I will also be carrying these fun items in the new shop:
Play Train Tickts(so you can hop aboard that pretend train your little guy built out of kitchen chairs!)
Pirate Treasure Maps-your little one will have a ton of fun following the map and finding some treasure!
Canvas Wall Art
Reward Coupons-Print these coupons and hand them out when your child completes a chore.
Tea Party Invites-Perfect for when your little princess wants to throw a party with her dolls and stuffed animals!
Book Plates- These are the,”This book belongs to” stickers that you can place in the front of your child’s books.
This shop is still a work in progress but I hope to have everything up and running by February 1st. There are still a lot of small things that need to be worked out but I can’t wait to get the shop open. Be sure to keep an eye out for a grand opening coupon code.
So now onto SRDS business:) I will be adding some new designs to the shop this upcoming week. I’ve got a few in the works and the are super cute!
Next, I want to continue with the 4 part series. This week we will focus on part 4. I know that I skipped part 3 but I will be posting that next week:)
Marketing your shop is the single most important way to get customers into your shop and there are a variety of ways to do it. Facebook is a good way to update your customers with your sales and get more traffic to your shop. Besides having your own facebook page, there are a lot of facebookers that can advertise for you. For a small fee, these pages will give a “shoutout” to your page and get more page views and likes. I wouldn’t suggest this for instant sales but rather a base to build your customer loyalty on. Another way facebook can work for you is by using their ads. You can choose your budget and make a nice quick ad to be displayed on possible customers’ pages. I like this form of marketing because you can use it even if you have a small budget.
Craigslist is another good place to advertise your shop. Be careful though, sometimes people will flag your items if you don’t post them in the proper place. If you sell hand sewn baby bibs it would be acceptable to advertise in the arts and crafts section.
Google ads are a good way to go but you have to have a pretty big budget to get any real results. Google ads advertise on pages that have similar content to what you are selling. It is possible to get some sales but they will probably be pretty small in the beginning.
The next form of marketing is by far my favorite. Etsy sponsored ads are affordable and can really get your items seen. I’ve been using them since they started and I have seen a definite jump in sales. The great thing is that even if you choose the $25.00 option you may not use the whole amount in the week that your items are featured. The first week I only spent $13.00 because that was the total amount of clicks. Be careful though, if you do choose that amount to spend chances are you will spend it and the money can add up quickly. I would recommend giving this a trial to see how much of an increase in sales you have and whether or not it is an option for you.
Besides online advertising, there are a lot of ways you can get your business out there. Visit vistaprint.com and take advantage of their amazing deals. They often offer 250 free business cards and you pay only shipping(which is about $4.00). You can take those cards to local businesses that have cork boards and put them up. My favorite places to put them are grocery stores are restaurants. Lots of people check those out and if you have an eye catching card, people will probably snag one. This is a pretty affordable way to market your shop and I would definitely recommend it for anyone on a tight budget.
Stay tuned for part 3 which is coming soon next week and will focus on setting up your facebook fan page.
Happy New Year!